Upselling 3D Scanning to Existing Clients

Learn how to boost revenue by upselling 3D scanning services to your existing clients. Discover smart add-ons, bundle ideas, and timing strategies that convert

Upselling 3D Scanning to Existing Clients: Strategies That Work

It’s far easier — and more profitable — to sell more to an existing client than to find a new one. If you’re already offering 3D scanning services, you likely have clients who would benefit from additional outputs, repeat scans, or upgraded deliverables. This guide will show you smart ways to upsell 3D scanning in a way that feels helpful, not pushy.

1. Offer Add-On Deliverables

Many clients only ask for a point cloud or raw scan — but would happily pay more for processed data:

  • 2D floor plans or elevation drawings (DWG/PDF)
  • 3D mesh or CAD models
  • BIM-ready files (Revit, IFC)
  • Inspection reports with deviation analysis

Present these options as time-saving solutions, especially for clients who aren’t scan-data experts.

2. Bundle Services

Create packages that combine scanning, modeling, and consulting:

  • Basic: Scan + point cloud
  • Standard: Scan + point cloud + 2D drawings
  • Premium: Scan + 2D + 3D + inspection or clash detection

Bundles make pricing easier and help clients understand the value of moving up tiers.

3. Suggest Repeat Scans

Perfect for construction, facility management, and mining clients:

  • Monthly progress scans for documentation
  • Before-and-after scans for renovations or installations
  • Maintenance checks for infrastructure or industrial equipment

Offer retainer plans with scheduled visits — a great way to stabilize revenue.

4. Recommend Use-Case Expansions

If a client hired you for architecture scanning, show them how your services also support:

  • Marketing visuals (3D walkthroughs or rendered models)
  • Asset documentation for insurance or compliance
  • Digital twin creation for long-term property management

A well-timed suggestion can open the door to new departments or projects within the same client organization.

5. Time Your Upsell Pitch

The best time to upsell is:

  • Right after a successful delivery (“What else can we take off your plate?”)
  • During the proposal stage (“Here are some helpful add-ons clients typically choose”)
  • At contract renewal or phase kickoff

Always frame it as solving more problems — not just selling more services.

6. Use Visual Examples

Show side-by-side deliverables (e.g., point cloud vs. 2D plan vs. Revit model) to highlight the benefits of upgrading.

If clients can clearly see what they’re missing, they’re more likely to ask for it.

Conclusion

If you’ve delivered great results once, clients are already primed to trust you with more. Upselling in 3D scanning is about adding real value, saving time, and making their jobs easier. With the right offers and timing, you can increase your revenue while becoming an even more valuable partner.

Want help creating bundled service packages? Download our 3D Scanning Upsell Toolkit or browse advanced scanners that support multi-service delivery.

Ready to grow your scanning business by offering more value? Talk to our experts and we’ll help you design a profitable service stack.

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